? ????? ??? ??????? ????? ????? ??? ?????????????? ??????????, ????? ?????????? ??? ?????????, ????????????? ???????? ?? ??????? ????? ??? ?????? ???????? ???????? ??? ??????? ????????? ?????.
?? ??????? ???? ???? ??????; ?? ??????? ????????? ?????????; ???? ????????? ????? ??????????? ???????? ??? ???? ???;
??????, ? ?????????? ????? ???? ??? ? ???????? ??? ?????????? ???????? ??? ??? ???????? ?????? ???? , ? ?????? ???????????? ???? ??? ??????? ????? ?? ???????? ???? ???????? ????????? ???.
??????? ?? ????? ???????? ??? ????????? ??? ????????? ???? ?? Hello, 7 ????? TV, ??? ??? ??????????? , Esquire, Men’s Health, Vogue, Glamour, ?????? ???????? , Elle, Madame Figaro, 4 ??????, ???? ???? ?? ??? ??????, Auto Bild, Status ??? ????? ???? ??? ??????????? ???.
?? ????? ???? , ????????????? ??? ??????? 2015 ??? 2018 ?? ??????? ???????? ??? ????????? ?????????? ????? ??? ??? ??? ?????????? ???????????? ??? ????????? ??????????? ?? ???????.
??????? ?? ?? ??????? ???????? ??? ?????? ??? ??? ???????? ?????????? ???? (??????) , ?? ????????? ?????? ???????????? ??? ?????? ?????? ???? ????? ??? ???????? ??? ????????? ??????????.
??? ????????????, ???? ?? ???? 2015 ???????????? ???????? ?????? ???? 19,79% ???? ???????? ??? ?????????? ???? ??? ??????????, ???? ??? ?????????? ??? ????????? ?????????? ??????? – ??????????? ???? 56,74% ??? ??? ???????? ??????????, ???? 50,55%, ?? ????? ??? ??????????? ???????? ??? ????? 2014. ???? ????? ??? ???????????, ?? ??? ???????? ????????? ???????? ?? ????? ?? ?????????? , ?? ???????? ????, ?? ?????????? ????? ??? ?? ?????????. ?????? ?? ?????????, ??? ??? ??????? 2013-2014 ?????????? ?? ???????? ?? «???????? ??????? ??» ????? ??? ? « Imako Media S.A» ??? ?.???????????, ????????? ???????? ???????? ????????????.
??????? 1 ??? 2. ?????????? ??? ????????? ???????? ??? ?????????? ??? ??????????? ??? ??? ???????? ?????????????? ????? ?????????? ????? ??? ?? ???? 2015 .
???? ?? ???? 2016, ?? ????? ?? ?? ???? 2015, ???????????? ?????? ???? 9,0% ???? ????????? ???????? ?????????? ????? ??? ?? ???? ??? ????????? ?????????? ?????, ?? ?????????? ????????, ??????? ?? ?? ??????? ??????????? ????, ??? ????????? ??? ?????????? ?????????? ???? 13,1%, ??? ??????????? ?????????? ???? 6,3%. ???? ??????????? , ? ??????????? ??? ?????????? ?? ??? ???????????? ???????? ????????? ???? , ??? ??????????? ??? ???????? ??? ??????? ???? ????????? ??????????. ??????? ?? ??? ???????? ?????????? ????, ?? 2016 ?????????? ?? ??????????? ?? ??????????? ?????????? ??? ?????????? ??? ???? ???.
??????? 3. ?????????? ??? ????????? ???????? ??? ?????????? ??? ??????????? ??? ?? ???? 2016.
?????? ?? 2016 ???????????????? ??? ????? ?????? ???? ???? ??? ????????? ?????????? ????? ? ?????? «ALPHA EDITIONS AE», ???????? ???????? ??? ????????? «???????? ???????» ??????? ????????.
?? 2017, ?? ????? ?? ?? ???? 2016, ???????????? ?????? ???? 15,4% ???? ????????? ???????? ?????????? ????? ??? ?? ???? ??? ????????? ?????????? ?????, ????? ??? ???????? ?????????? ???? ???????????? ?????? ???? 6,7%.
??????? 4 ??? 5. ?????????? ??? ????????? ???????? ??? ?????????? ??? ??????????? ??? ??? ???????? ?????????????? ????? ?????????? ????? ??? ?? ???? 2017 .
?????, ???? ????? ?? ???? 2018, ?? ????? ?? ?? ???? 2017, ???????????? ?????? ???? 9,4% ???? ????????? ???????? ?????????? ????? ??? ?? ???? ??? ????????? ?????????? ?????, ????? ??? ???????? ?????????? ???? ???????????? ?????? ???? 66,3%.
??????? 6 ??? 7. ?????????? ??? ????????? ???????? ??? ?????????? ??? ??????????? ??? ??? ???????? ?????????????? ????? ?????????? ????? ??? ?? ???? 2018 .
? ??????? ???? ???? ??? ?????????? ???? ??? ????????? ???? ??? ???? ??????????. ?? ??????? ????? ????????????? ??? ??? ????????? ??? ??? ????????? ???? ?? ????????? , ????????????? ?? ????????? ??? ???? ??? ???????? , ?? ???????? ???? ?? ?????????? ??? ??????? ??????, ??????? ??? ?? ????????? ????? ??????????? ??? ?????????? ????????? ??? ????? ??? ?? ?????? ??? ????? ???????? ????????????.
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