? ???????? ???????????? ?? ???????????? ?????? ???????? ???????? ?????? ??? ?????????? ????????? ??? ???????????????, ???? ??? ????????? ??????? ??? ??????. ?????? ????, ???? ????? ??? social media ? ?????????????? ?????? ??? ??????????, ? ???????????? ?????? ???????? ??? ?????????????? ???????????? ?????????? ???? ??? ??????? ??? ??????????? ?? ????? ?? ?? ????????. ?? Facebook, ?? YouTube, ????? ??? ?? Instagram, ????????? ?????? ?????? ??? ??? ???????? ??? ?????? ???? ????????? ????????/??????????. ?????????? ????????? ???? ??? ????? ??? ????? ????? ??? ?? Twitter, ?? ?????, ???? ??? ???????? ??? hashtag ??? ??? search, ?????? ? ???????????? ?????? ?? ??? ?? ???????? ?? ??????? ???? ????, ?? ???? ????? viral/trending ???.
???? ??????, ?? Twitter ??????? ??? ????????? ???????? ??????? ????????? ????? ??? ??? ???????? ??????? ??? ??? ??????????? ??????????, ???????? ??? ???????? ?? ?????? ??? ???????????? ?????? ???????? ????? ?? ??????? ???? ??? ??? ???????? ??? ??????????.
??? ???? ??????? ?????? ????? ? “????? ????????” ??? ? “????? ??????”. ? ?????, ? ????? ????? ???? ??? ??????, ?? 300.000 ?????????? ??? Facebook ??? ?????? 67 ???????? ??? Twitter, ???????? ??? ????? ??? ??????????? ??????? ??? ?????? ??? ???? ??? ??. ? ???????, ?? ???? 75 ???????? ?????????? ??? Facebook ??? 14 ???????? ??? Twitter, ???????? ???? ??? ?????? ??? ???? ??? ??. ?? «??????» ????? ????????? ??? ?? ?????????? ??????? ??? ?????? ?? ???? ??? ???????? ???????? ???? ??? ???? ?????????? ?????????. Facebook, YouTube, Instagram, Twitter. ?????????? ????????? ??? ????? ???? ??????? ??? ?????????, ???? ????????? ?? ??????????? ????.
?? ???????? ?????? ????? ????? ?? ?????? ??? ???? ????? ?? ??????????? ????; ??? ?????? Facebook ??? «????? ????????» ?? ???? ?????? ???? ??????????? ???? ?? ????? ???????: «? ????? ???????? ????? ???? ??????????????? ??????????, ?? ?????? ??? social media». ??? ???????? ???? ??? ?????? ?? ???? ?????? ??? ????? «????????? ?? ????????», ??? ??? YouTube ? ?????? ????? ????????????? ?? «????????? ?? ????????. ???? ??? ???????». ? «????? ??????» ??? ??? ???? ?????? ??? ????? ?????? ??????????? ??? ??? ????? ???. ??? ??????? ??? ?????? ???? ??????????? ???? «????????????? ?? ????????», ??? ??? «??????? ?? ????» ??? ??????? ??? ??????????? ???? ???? ?? ????? ???????: «????????????? ?? ????????, ?????????????? ??? ????????????».
??? ?? ???????? ?? ??????????? ????? ??? ?????? ????? ??????? ??? tweet ??? ?????????? ???? ??? ???? ???????????? ???? ??? Twitter ??? ?????????? ?????? ??? ??? ??????? ????????????? ??? ?? ????????????? ?? ????? ??? ???????????? ????? ??? tweet.
??????, ???? ???????? ?????? (word clouds) ??????????????? ?? ?????? ??? ???????????????? ????????? ??? tweet ??? ???????????? ??????.
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??? ??????? ???????, ???? ??? “????? ????????” ???????????? ???????????? ?????? ???? “??????”, “???????”, “???”, “??????”, “??????”, “???????”, “????”, “??????”, “?????????”, “????????”. ? ????? ???? ???? ???????? ?????????? ??? tweet ??? ?? ??? ?????? ????? ?? ??? ?????? ??? ?????? ????? ??????, ??? ????? ?????????? ??????? ?????? ????? ??????, ??? ?????? ??????????, ???? ??? ?? ??? ???????? ??? ???????? ????????? ???????? (???? ??? ????? “???”), ????? ?????? ??? ??? ??? ?????????.
??? 143 ?????? ??? ??????, 63 ??? ????????
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? “????? ??????”, ???? ???????????? ??? ????? ???????, ???? ?? ???????? ????, ?? ?????? ?????? ??????? ???????, ?? “?????????”, ??? ????????? ? “?????????”, ?? hashtag ??? ??????????????, ?? hashtag “??_????????”, “??????” ??? “??????????”. ???????? ?????? ??? ???????? ?????? ??? ???????????? ????? ? ??????? ???? ???????????, ??? ?????????, ??? ???? ??????? ????? ?????????, ????? ???????? ??? ?? ????????? ????? ??? ?? ?????-????? ????? ??? ??????. ?????? ??????????? ??? ? ???????? ??? ?????? ????????? hashtag, ???? ?? “??_????????”, “??_??????”, “??_????”, ???.
? “????? ????????” ??? ??? ???? ???????????? ?? ??????????? ??? ???? ??? ??? ??????, ?? “???????” ??? ?? “??????”. ?? ????? ????? ???????????? ??? ???? ??? ????? ??? ??????????? ???, ?????????? ??? ? ??????? ??? ???????? ??? ????? ????? ???????? ??????????????? ??? ???? ??? “????? ??????”. ???? ???? ?? ???????? ?? ???????? ??? ?? ??????? ??? ????? ????? ? ??????? ???? ????????? ?? ?? ????? ??? ???????? ??? (“????????? ?????????”, “????????? ??????????”, ???.). ???????????? ?? ??? ??????? ?? ?????? ????? ???? ? ???? “???????”.
???????????, ? ????? ????? ??? ?????? ??????????? ??? ???????????? ??????. ? ??????? ??????????? ??? ?????? ??? ?????? ??? 2019, ????? ? ???????? ???????? ????? ????????? ?? ??????????? ???????, ??? ???? ?????????. ? ????? ???? ????????? ??? ???? ??????? ?? ????? ?? ??? ??????????? ????? ???.
?? 2020 ???????????? ?????? ???? ????????????? ???? ?????? ??? ?????? ??? ????????????, ????? ??? ?????? ??? ??????? ????? ??? ????? ???????? ?????? offline, ???????? ??? ??????? ??? ????????? ??? ????????? ???? ?????? ??? ??? ?????????? ?????????.
??? ???? ??????? ??? ????? ???? ????????????? ??????? ???????? ?????? ??? ??? ???????????? ?????? ????? ?? ?????????? ??? ????? ?? ?????? ??? tweet ????.
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?? ??????????? ??? ??????????, ? “????? ??????” ???????????????? ?????? ??? ??????? ??? ??? ????????? ?????????, ??? ??? ??????????? ??? “????? ????????” ???????????? ??? ?? ???????? ?????????? ??? ???????? ??? ??????.
?????????? ?? ????????????, ?? ???? ??? ???????????? ??? ??? ????????? ?????? ??? tweet ????? ??? ??? ?????? ?????????????? ?????? ??? ?? ??? ?? ?????? ????? ?????????? ?? ?????????? ????????? ?????? ??? ?????? “??????-??” ??? ????????? ?????? ??? ??????? ??? ?????????? ?????????, ?? ???????? ???? ????? ?????????? ?????????. ??? ?? ??? ?????? ????????????? ??? ??????? ??? “????????? ???????????”, ?? ?? ???????? ????????, ??? ????????? ??? ??? ???????? ??? ????????? ?? ?????????. ????? ????? ??? ? ????? ??? ?? ?????? ??? ??????????? ??? “???? ????” ??????? ? ???? “?????? ????” ??????????, ?????? ??? ??. ? “????? ????????” ?????? ??? ??? ?????? ??? ??? ??????, ??? ? “????? ??????” ??? ??? ????????? ??? ??? ??. ??? ?? ??? ?????? ????? ??????? ???????? ????? ??? ?????, ??? ??? ????????? ?????, ????? ??? ????? ???????? ??? ????? ????. ??? ????????? ??? “?????? ????????” ????? ? ?????? ???????, ??? ???? ????????? ??? “?????? ??????” ????? ? ?????? ??????????. ?????? ??????????????? ????? ? ????????????????? ??? ?????????, ???? ??? ???? ??? ??????, ??? ?????? ???? “????? ??????”, ? ??????? ??? ???????? ???????? ????????? ??? ????????? ??? ????????????.
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