??? ????????? ?????? ?? ?????????? ??????????? ??? ??????? ?????? ??? ???????? ?? ?? social media, ???? ?? ?????????? ????? ??? – ?? TikTok. ?? ??? ????????? ??????, ??? ?????? ??? ??????? ??? lockdown ?? 2020, ???? ????????? ?? ???????????? ?? ?????????? ??????????? ???????????? ???????? ?? ???????? ??? ????? ??? ??????? ????? ???????? ???? ??? ??????? ??? social media.
???? ? ???????? ??????? ??? ???? ??? ????????? ?????? – ??? ??????????? ?? ???? – ???????? ??? ??? ?? ???????? ???????, ??? ????? ???????????? ? ????????? ?? ??? ????? ?? ??????? ??? Google ?????????? ?? ???? «TikTok» ??? ?????? ?????????? ??? ??? ????? ??? 2018 ??? ??? ?? ???? ??????? ??? 2021.
???????, ?? ???? ?? ???????? ??????? ???????????? ??? ???? 21 ??????????? 2021 ? ?????? ?????????? ????? ??? ????? ?????? ?? ??????? 100%.
??????????? ????????
????
???? ???????? ??? ?? ???????? ??????? ??????, ? ??????????? ??? ??????? ??? ???? social media app ????? ?????? ?? ??????? 53%, ??? ?? ???????? ????????? ?? 47% ??? ??????????. ??????, ??????? ?? ??????? ??????, ?? ????????? ????? ????? ??? ??????, ?? ??? ???? ??? ????? ???? ???????? ?? ????????? ??? ??????????? ??? ??????.
??????
??? ??? ??? ??????? ???????? ??? ??????? ?? TikTok, ???? ????? ?? ???????? ???????? ??? ???? ????? ??? social media, ????? ?,?? ????? ???? ???? ?????? ??? ?????????? ???? ??????? ? ??? ??? ??????????, ?? ????? ????????????? ?????? ??? ????????? ??? ?? ????????????? ??????? ?????????, ??? 15 ????????????, ?? ??????.
? ???????? ??????? ?? ??? ????? ????????, ????????? ??? ?? 32,5% ??? ????????? ??????? ??? ??????? ????? ????? ??????? 10-19 ????, ?? ?? ???????? ?????? 20-19 ???? ?? ????????? ?? ??????? 29,5%.
??????? ??? ????
?????????? ??????????? ??? ?? ???????? ??????? ??????, ??? ????? ???????????? ? ??????? ??? ??????? ??? TikTok ??? ????, ??????? ?? ?? ???????? ??? ?????????. ???? ???????? ????, ?? ??? ???????? ??? ????? ????, ?? ??????? ??? ????????? ??? ????? ?????.
????, ?? ?,?? ????? ??? ????? ?????? ??? ?????????? ?? ???? ??? ???????? ??? ???????? ?????, ????? ????????? ? ????????, ? ????? ??? ??????? ??? ???? ???????? ??????:
? ??????? ??? downloads
? ???????? ?????? ??? ?????????? ??? ????? “TikTok” ??? Google, ???? ?????? ????????, ??????????? ??? ??? ?????? ???????? ????? downloads ??? ?????????? ?????????.
???? ???????????? ??? ??????? ???????, ??? ????? ????? ?? ????????? ??? ?????? ?????? ?????? ???????? ??? 2019, ??? ?????? ??? ??????????? ??? ?????? ????? ????????, ??? ?????? ??? 2020 ?? 115 ??. downloads ?? ??? ????? ????.
?? influencers ??? TikTok ?? ???? ????????????? followers
?? ??? ????????? influencer ??? TikTok – ?? ????????? ??????? ??????? ??? ??? ?????? ??????? – ????????????? ? Charli d’Amelio, ??? 17????? ??????????? ?? ???? ??? 100 ??. followers.
???????, ???? ????? “????? ??????” ??? ???????????? ?????? ???? ????????? ? ?????? ??? Charli, Dixie d’Amelio.
????? ????????
???????????
????? ?????????: Business of Apps (Google Trends, Hootsuite, WalktheChat, Statista, Sensor Tower, eMarketer, Social Blade)
? ??????????? ??? ???????????? ??? ????????? ????? ?? ?? ????? ??? ?????????? Workbench.
???? ???????: Fortune
